Brand yourself. “Claim Your Territory: Customize Your LinkedIn Profile URL” by Maria Fafard, MA. Happy branding!
You have heard that it’s important to customize your LinkedIn profile URL (claim your vanity URL), but simply didn’t get around to it. Or, most likely, you don’t feel particularly motivated to take care of this as you don’t know why exactly it matters. So why is it crucial to customize your LinkedIn profile URL, you ask?
This little URL is a link to your big (and for most people, the biggest) branding asset, your good old LinkedIn profile.
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